The Challenge:
Many charities hold large donor and supporter databases but struggle to identify high-value prospects or understand trends in giving potential. Without clear insights, targeting and fundraising efforts can be inefficient.
Many charities hold large donor and supporter databases but struggle to identify high-value prospects or understand trends in giving potential. Without clear insights, targeting and fundraising efforts can be inefficient.
Our Solution:
We applied the House Pricing Index to map the charity’s existing database against current property records. By indexing and analysing property values, we helped them to:
We applied the House Pricing Index to map the charity’s existing database against current property records. By indexing and analysing property values, we helped them to:
- Identify high-value prospects based on property ownership.
- Spot geographic or demographic trends in supporter wealth.
- Segment databases for more effective fundraising campaigns.
How It Helps Charities Raise More:
- Targeted Fundraising: Charities can focus outreach on donors with the highest potential impact.
- Data-Driven Decisions: Campaign strategies are informed by real, quantifiable insights.
- Maximised ROI: Resources are allocated efficiently, reducing wasted effort and increasing donations.
Outcome:
Charities gain a clearer understanding of their supporter base, enabling smarter engagement strategies and ultimately raising more funds to support their mission.
Charities gain a clearer understanding of their supporter base, enabling smarter engagement strategies and ultimately raising more funds to support their mission.
