Effective data Image
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The Challenge:
The charity needed help organising their donor and volunteer data to improve engagement and reporting. Their data was fragmented across spreadsheets and multiple platforms, making it hard to identify trends or connect with supporters effectively.
Our Approach:
We worked collaboratively to:
  • Consolidate donor and volunteer information into a single, structured database.
  • Clean and validate the data to remove duplicates and inaccuracies.
  • Set up simple reporting templates for ongoing insights and outreach planning.
Testimonial:
"Working with Data Lux has been a game-changer. They helped us make sense of our data, and now we can engage our supporters more effectively. It feels like we finally have control over our information! Our winter 2024 appeal had the highest engagement and income since 2018"
The Outcome:
  • Streamlined data management processes.
  • Better visibility into donor engagement and fundraising opportunities.
  • Time saved on manual tasks, allowing the team to focus on mission-driven work.



 

Charity Impact – Data Support Testimonial

Prospecting for Gold Logo
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The Challenge:
Many charities hold large donor and supporter databases but struggle to identify high-value prospects or understand trends in giving potential. Without clear insights, targeting and fundraising efforts can be inefficient.
Our Solution:
We applied the House Pricing Index to map the charity’s existing database against current property records. By indexing and analysing property values, we helped them to:
  • Identify high-value prospects based on property ownership.
  • Spot geographic or demographic trends in supporter wealth.
  • Segment databases for more effective fundraising campaigns.
How It Helps Charities Raise More:
  • Targeted Fundraising: Charities can focus outreach on donors with the highest potential impact.
  • Data-Driven Decisions: Campaign strategies are informed by real, quantifiable insights.
  • Maximised ROI: Resources are allocated efficiently, reducing wasted effort and increasing donations.
Outcome:
Charities gain a clearer understanding of their supporter base, enabling smarter engagement strategies and ultimately raising more funds to support their mission.

Charity Wealth Mapping with House Pricing Index - Prospecting for Gold